At Narayani, we believe true luxury lies in tradition, care, and community.
Our founder hails from Muzaffarnagar, a city celebrated for its rich fields of sugarcane. Staying rooted in this heritage, we craft our incense sticks using bagasse — a gentle reminder of where they come from.
We also repurpose temple flowers, breathing new life into what was once discarded, and taking a small step toward a cleaner environment.
Each Narayani product is more than a scent; it’s a story of sustainable choices, of empowering women artisans, and of honoring the earth that nurtures us.
I was six when I first watched my great grandmother light an incense stick. Ten when I discovered her deep love for nature. Twelve when I saw her fierce determination to do something of her own. Fifteen when she faded away — the very day this brand was born in my heart.
Through Narayani, I hope to give every woman an opportunity to build something of her own, while helping heal the environment and crafting the finest incense sticks.
– Avishi Goel